The Tech Bootcamp Market
In an effort to rapidly upskill the workforce with digital skills, hundreds of tech bootcamps have emerged offering shortened, outcomes-focused training programs in digital and hybrid skills to either compete with higher education or be a supplement to it.
The Global Tech Bootcamp Market
A $600M market this year, the tech bootcamp market is projected to grow at a 10% compound annual growth rate (CAGR) through 2027 when the market is projected to be worth $953M.
The tech bootcamp market really flew onto global radars following a
couple of major acquisitions during the past decade. There was Adecco's
acquisition of General Assembly and then there was 2U's acquisition of
Trilogy Education. These two major acquisitions came after years of relatively minor M&A activity and signaled a change in thinking whereby large companies and investors saw a real opportunity with these providers. The market is highly saturated, however, as there are approximately 700 companies active in the sector around the world, and the number is growing every day. Outside of a small percentage of top providers, there is a massive amount of geographically focused bootcamps bringing in less than $10M per year in revenue. Following the onset of the pandemic, bootcamps were forced online just like universities. We believe this will result in many smaller geographically focused providers getting squeezed out of the market as dominant online players grab an increasing market share thanks to their marketing advantages in the online realm.
Classically, bootcamps have been understood as programs dedicated to the training of software developers, and these programs have established themselves there as this past year 10.2% of software developers reported learning to code via a bootcamp . In fact, an analysis done in 2021 found that the career outcomes of top bootcamps were virtually identical to those of the top undergraduate computer science programs in the United States . But things are changing, and providers have realized that the bootcamp model is effective for a number of other skillsets including UI/UX, Cyber Security, Data Analytics, Tech Sales, and more. The bootcamp model shows promise in particular in keeping curriculum updated for emerging technologies, something higher education has struggled to do. For example, AI/ML is an area drastically underserved by degree providers, and a number of bootcamp providers and programs have already been establishing themselves as leaders in the field.
In addition to expanding into new fields of study, these programs have found that partnering with universities provides them access to a new source of potential students, and partnerships between tech bootcamp providers and universities continue to grow. In fact, we've found that more than twice the percentage of college students are interested in pursuing a tech bootcamp than general upskilling adults. This significant new addition to the market provides ample room for continued market growth.
 2021 Developer Survey, Stack Overflow, 2021, https://insights.stackoverflow.com/survey/2021#section-experience-learning-how-to-code
 Coding Bootcamp vs College: Which Will Help You Land the Most Prestigious Jobs in the Tech Industry?, Switchup, 2021, https://www.switchup.org/blog/coding-bootcamps-vs-college-for-prestigious-tech-jobs